Fetiš návštěvnost

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• Passivity was a characteristic feature of museums in the past,00:00:03.497
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• they set opening hours, sold tickets, provided museum security guards00:00:06.615
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• and by imposing lots of bans and prohibitions00:00:12.921
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• they made the visitors feel as if they were intruders00:00:16.611
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• bothering the museum in its grandness, ceremoniousness and loneliness.00:00:20.659
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• FETISH VISITOR RATES00:00:42.378
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• According to the results of a research00:00:52.878
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• about 20% of the population regularly visit museums00:00:55.670
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• that is perhaps the maximum.00:01:03.155
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• And then there are people who will never come,00:01:08.535
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• despite a British survey from the early 1990s00:01:14.246
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• according to which every inhabitant of Europe00:01:19.210
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• visited a museum at least once in his life.00:01:21.857
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• CHAPTER 1 Statistics of visitor rates: Conception and History00:01:26.602
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• Visitor numbers are monitored very carefully,00:01:34.449
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• and I must say "unfortunately"00:01:37.889
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• because all those statistical data are just a quantity indicator00:01:39.274
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• and says nothing about the quality.00:01:46.348
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• It doesn´t mean that high visitor numbers00:01:49.130
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• reflect high quality.00:01:58.517
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• What I find sad is the fact that these numbers00:02:02.577
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• reflect institutions which hand in the paper with statistical data,00:02:06.922
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• because it´s not based on anything else,00:02:15.033
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• The National Information and Consulting Centre for Culture (NIPOS)00:02:18.510
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• has the right to demand this questionnaire00:02:23.232
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• from museums established by the state or regional authorities,00:02:25.363
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• and the rest of the museums, including private ones,00:02:29.148
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• are also obliged to hand in the questionnaire,00:02:38.604
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• but if they don´t they cannot be penalized.00:02:42.376
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• So only those who want to fill in this questionnaire,00:02:52.381
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• and those institutions which declare themselves as museums.00:02:55.830
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• Now I must say what we mean by the word museum.00:02:57.968
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• This doesn´t mean that every institution called a museum is in fact a museum00:03:00.651
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• because a number of institutions use the word "museum" or "gallery"00:03:05.635
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• for commercial reasons, that´s why I said that unfortunately the visitor-numbers00:03:10.564
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• are monitored and the results are misleading.00:03:17.285
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• Monitoring visitor-numbers started in 1965 by the Central Museological Cabinet,00:03:20.760
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• I´ve been working in museums since 1968 so I remember well filling them in.00:03:26.763
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• Until the revolution it was done by the Central Museological Cabinet,00:03:35.166
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• and I think the statistical data haven´t been shredded.00:03:40.327
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• and they are still sitting in boxes in the archive of the National Museum.00:03:46.135
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• After the revolution, from 1992 or 93, monitoring visitor-numbers became the duty of NIPOS00:03:52.185
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• they took over the original forms and added some minor changes,00:04:00.065
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• and later on a group of people began to delve into the issue.00:04:05.153
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• In comparison with the time after the revolution,00:04:15.280
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• the visitor numbers started to rise dramatically.00:04:18.049
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• Then there was a really sharp fall,00:04:21.104
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• and then the numbers began to gradually rise again.00:04:23.639
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• But even the ten or eleven million we have now00:04:27.523
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• is nothing in comparison with the high numbers in the past.00:04:29.987
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• But what was really behind those high visitor numbers.00:04:33.548
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• In the past political exhibitions were a great success because of number of visitors.00:04:41.837
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• Museum directors did not cheat, the high numbers of tickets were really sold00:04:46.937
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• because schools were forced to go and see such exhibitions,00:04:54.018
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• even today teachers, who remember this,00:04:58.819
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• don´t like taking their students to museums.00:05:02.983
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• Tickets were also sold to factory workers through the Trade Unions,00:05:07.101
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• and nobody cared if they actually went or not.00:05:13.158
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• The important thing was that all the numbered tickets were sold.00:05:16.958
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• That´s where the millions of visitors came from.00:05:19.861
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• I think statistic data are used as a political propaganda,00:05:22.970
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• look at what our government achieved,00:05:30.164
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• or similarly look at what our region achieved...00:05:33.606
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• With view to financial politics I don´t think somebody would use this argument,00:05:40.671
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• and certainly not with view to budgets by regional authorities.00:05:52.113
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• There they ask: How much money did you have last year?00:05:57.162
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• And either you get less or the same amount.00:06:00.189
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• Museums keep track of visitor numbers but not many know who their visitors really are.00:06:06.074
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• When judging the educational effect of visits to museums00:06:18.728
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