ABOUT THE GALLERY–DRUGSTORE OFF-PRICE PRODUCTS
The shop with off-price drugstore products used to be in Bayerova street in Brno between 1986–1989 and it also served as an independent exhibition place.
Its conception was created by Petr Oslzlý and Rostislav Pospíšil who represented the fine art and theatre area and its technical support was provided by the drugstore manager Drahomír Svatoň. The exhibitions were interconnected with other unofficial or partly official activities of the Brno circle. The British Foundation of Jan Hus donated necessary technical equipment for so called „underground university“ and it also influenced the form of exhibition openings in the Gallery Off-price Products – after each opening it was possible to project in a nearby restaurant Prague a profile of the exhibiting artist filmed in his studio. The videos were usually made by Aleš Záboj, some of them also by Milan Maryška, Michal Hýbek, Pavel Jandourek or Petr Macků. The openings in the gallery itself were also unusual – the exhibiting artist, dressed in a dust coat, helped for an hour in the drugstore with the sale before the shop’s closing hour. The film shows the gallery interior and the organisers interpreting their own activities as an original performance.
Terezie Nekvindová
Special thanks to Aleš Záboj for providing the video do the VVP AVU archive.
In the Window to the Archive programme the AVU Research Center in Prague (VVP AVU) in conjunction with Artyčok.tv regularly release works from the VVP AVU video archive (go to http://vvp.avu.cz/idatum/search/artvideoarchiv?string=). The selection for Artyčok.tv focuses on older works (materials from the end of the 20th century), works bordering on video art, film and documentation, or on purely documentary materials related to the recent development of Czech and Slovak visual art.
- Hello.00:00:02.443
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- Sixteen crowns.00:00:08.363
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- -Twenty. Thank you. -Thanks. Good-bye.00:00:23.369
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- So, gentlemen... Let's put on our masks.00:00:28.813
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- I'll keep the ladder for a bit longer, I'm going to paint.00:00:34.144
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- -Keep it for as long as you need. -Ok, good.00:00:42.956
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- He takes it all. You also need sound, guys.00:00:47.063
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- -Sound! -Oh, yeah! -Bye, guys! -Bye.00:00:50.589
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- Should I put on two pairs?00:00:54.069
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- We should explain how it started.00:01:00.668
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- Do you mean the painting?00:01:04.985
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- For years, this beautiful oil painting was hanging in the store.00:01:07.361
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- Rosťa loved or hated it so much that he wanted to buy it00:01:14.548
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- and exchange it for one of his works.00:01:18.327
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- In the winter, we had endless talks in the shop00:01:22.859
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- and concluded that we could regularly hang pictures on the walls here.00:01:27.773
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- For years, these were mine.00:01:33.216
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- -At the beginning, it was just one. -We had this megalomanic idea...00:01:36.416
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- Rosťa wanted to invade this drugstore with his drawings.00:01:41.441
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- The first exhibition, or decoration, took place in November 1986.00:01:45.185
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- It was Rosťa.00:01:55.874
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- Back then, we figured out the concept.00:01:57.665
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- Our Drugstore is a traditional, traditionalist one.00:02:02.599
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- We created a tradition, and we've stuck to it.00:02:12.554
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- Exhibition openings have an unchanging theme.00:02:16.829
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- The exhibitions open here. An hour prior to closing time.00:02:21.514
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- We always have live music.00:02:27.497
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- Pictures can be seen for the first time.00:02:31.487
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- The musician changes every time.00:02:35.442
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- The musician should correspond to the works displayed.00:02:37.877
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- But the truth is, we always look for him at the last minute.00:02:41.804
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- It's the biggest issue.00:02:45.841
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- Musicians like to play, but they usually forget about it.00:02:47.351
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- Next, we go to a nearby place, the restaurant Prague.00:02:51.394
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- There, in a private room, where the Devětsil group was founded,00:02:58.556
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- the second part of the opening occurs.00:03:07.529
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- An opening word is said, that's my task.00:03:12.562
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- Then we screen a 30-minute video of our visit in the studio of the artist.00:03:20.678
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- Perhaps you want to say something.00:03:26.118
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- These visits are prepared, or unprepared, it depends on the artist.00:03:29.327
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- From the very beginning, we decided to be independent of either side.00:03:36.866
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- So far, we've been successful.00:03:49.227
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- We are in touch with a Polish gallery, similar to ours.00:03:53.645
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- We showed a selection of our work there. It was a huge success.00:04:02.995
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- I hope we might exchange some exhibitions.00:04:07.561
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- We shoot most of the videos with the camera man00:04:13.345
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- who's now shooting this interview.00:04:23.063
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- Therefore, you can't see him.00:04:34.434
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- And... Aleš.00:04:37.526
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- As Rosťa mentioned, some inspiration is obvious...00:04:44.415
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- Parisian shops selling art... A kind of small gallery...00:04:50.970
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- First, we don't have this in Brno.00:04:56.649
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- So, this is an effort to revive a special kind of life.00:05:01.638
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- Art life.00:05:07.419
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- And second, our main motivation is the independence.00:05:09.239
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- The only dependence is on our decision and the two of us.00:05:15.953
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- We are artist friends of the Drugstore and he is its managing director.00:05:20.434
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- -In one person. -Yes, in one person.00:05:29.766
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- One more thing: the artist always helps with sales during that one hour.00:05:32.397
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- He wears a white cloak and he helps Drahoš to sell.00:05:46.676
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- It has financial results.00:05:53.738
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- What was the highest turnover per hour?00:05:57.694
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- Rychlík was the top seller. 2,500 crowns.00:06:00.283
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- Normally, I am happy if I earn this much in three days.00:06:04.154
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- This is the economic rationale behind it.00:06:10.869
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- It's a very hot issue.00:06:15.673
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- Just a few words about what happens after.00:06:21.247
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- Pictures hang here for a month and people come to see them.00:06:25.718
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- This is a public space. That's what makes it specific.00:06:29.896
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- People have a month to come and see the exhibition.00:06:39.329
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- Of course, it's restricted by the opening hours.00:06:43.910
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- -What are your opening hours?00:06:46.679
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- The people who come are regulars, or they come to see the exhibition.00:06:49.941
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- Some come by chance and think it's me who did it.00:06:58.478
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- And they compliment me. Many ask about what will be next.00:07:01.857
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- Their numbers are growing.00:07:08.867
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- It's difficult to say an exact number.00:07:14.170
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- We've joined the international art life.00:07:17.368
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- In September, we exhibited Krzystof Rynkiewicz from Lodz.00:07:25.868
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- The present exhibition is by Helen Ganly from Oxford.00:07:31.566
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- I was brought up thinking that art comes along with a black suit,00:07:37.787
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- tragic expressions and hushed dialogues.00:07:46.707
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- Here we show good quality works without the unneeded pathos.00:07:49.850
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- Sometimes, we are totally serious. But yes, it has been discussed...00:08:01.064
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- Helen's exhibition is the 13th one.00:08:07.423
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- The project has been going on for over a year.00:08:11.687
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- We've discussed whether certain kinds of painting fit here.00:08:16.787
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- Eventually, we concluded that everything fits here.00:08:23.000
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- If it's good quality art, it can enter a profane space,00:08:30.067
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- such as this drugstore.00:08:36.299
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- Moreover, this one is specific as it sells reduced goods.00:08:43.933
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- The gallery's location is a mere coincidence.00:08:48.812
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- But it has its meaning, for us it's symbolic.00:08:58.360
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- In a way, we are a reduced generation.00:09:04.057
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- In a strange way, everything was reduced for us.00:09:10.001
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- Ironically, this means it was made more difficult for us.00:09:15.221
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- Back to the discussion and whether it is a serious one or not.00:09:20.632
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- At the beginning, some reproached us we were making fun.00:09:27.118
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- But now artists start asking: Why not me?00:09:36.044
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- So it has gained some importance, despite our lack of seriousness.00:09:43.948
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- Our exhibitions have succeeded in gaining recognition.00:09:50.924
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- It's been on for over a year, regularly.00:09:56.859
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- And despite being seemingly just fun, it is a serious business.00:10:01.344
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- On several occasions, we've managed to organize an exhibition of an artist,00:10:07.030
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- who hadn't exhibited in Brno for an extended period of time.00:10:18.116
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- And I am speaking of some of the most expressive artists00:10:23.013
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- belonging to our generations, such as Milivoj Husák or Karel Rychlý.00:10:31.753
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- At least here, in Brno.00:10:37.201
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- We search for artists, who can't easily exhibit in official galleries.00:10:40.332
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- Though this seems to be improving now.00:10:53.880
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- I think we said everything we wanted to say.00:11:05.028
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- This painting will hang here during the holidays.00:11:13.105
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- -Yes, we forgot to mention... -The children's exhibition.00:11:16.436
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- During the summer holidays we had the 14th exhibition here.00:11:23.988
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- It was an exhibition-action.00:11:27.236
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- Rosťa wrote a card.00:11:32.012
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- A call to the children of the regulars of our "Drogerie".00:11:37.904
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- They were asked to draw something on that card.00:11:48.077
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- -They did it. We got over 60... -No, 120 cards.00:11:55.840
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- We exhibited these over the summer holiday.00:12:01.643
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- It was a sort of postal series.00:12:05.433