The structure of the Tamagotchi video is based on the alternation of simple animations and texts. The animations remind us of early video games or simple computer games. For the texts he used the Chicago typeface which was designed for Apple Computer and was used between 1984 and 1997 in the operating system user interface. Unlike the main stream of Czech video making in the mid- 1990s, mostly based on performative elements or artistic unusualness, Mašín´s approach is radically different not only in terms of aesthetics but also conception.
