Wellness Centre & Poetry of Architecture

Wellness Centre Manifesto – Workplace choices, more often than not, are the result of expediency, statistical fallacy, sentiment, political or media pressure, or personal prejudice and vested interest. 

Crucial decisions affecting the lives of everyone in the institution are made under conditions that virtually guarantee failure. Because workplace personnel lack the necessary reality base for formulation of effective problem
resolutions, they fall back, over and over, on a resort of force, which is extremely costly, instead of employing power, which is extremely economical.
Although we ascribe our actions to reason, man in fact operates primarily out of pattern recognition; the logical arrangement of data serves mainly to enhance a pattern recognition system that then becomes “truth.” But nothing is ever “true,” except under certain circumstances, and then only from a particular viewpoint, characteristically unstated.

c (pronounced /k/), the boutique wing of Contraposto Home Décor Co., desires to assist cultural institutions in their quest for power. Our Wellness Centre runs according to the following logic: In the paradigm of heightened awareness the only thing that has beginning or end is perception itself. Attaining heightened levels of awareness (power) is a goal that can be facilitated through a comprehensive set of wellness modalities. Our proprietary line of aural (Sonic Massage), olfactory (Scent Station), visual (Light Corridor) and physical (Adaptive Equipment Units) modalities offers a path to institutional wellbeing. All those
affiliated with the Lust Gallery are encouraged to use the Wellness Centre and any of its products for sale in the gift shop. Other goods and services may be found at cphomedecor.com.

The videoanimation is based on a passage of John Ruskin’s ‘The Poetry of Architecture’. An essayistic attempt of developing a correlation between architecture, nature and landscape, regarding the principles of the staging of the so called ‘picturesque’. Hanakam & Schuller develop their own ‘landscape’ out of this passage, in a sense that they transfer every single word in neons – partly geometric figures and partly pictural or symbolic shapes.

The main thesis of the English landscape garden is to understand landscape itself as a row of adventures and narration. Hanakam & Schuller are unfolding this idea in translating it into contemporary mechanisms of staging as known from (US-american) cultural industries.

umělciMarkus Hanakam, Roswitha Schuller, Brian Goeltzenleuchter
kurátorMax Lust
místoLust Gallery Wien
tagy
účinkujícíMax Lust
kameraIvan Svoboda
střihIvan Svoboda
interviewIvan Svoboda
publikováno3. 7. 2011
jazykČesky / English
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Wellness Centre & Poetry of Architecture