“Cómo sos tan lindo” (How Come You Are So Beautiful), which the artist began to work on in 2005, explores a man’s self-perception with respect to masculine beauty. The project begins in each different place by placing an advertisement in the local papers: “Casting. Attractive men needed for photos.” The artist then invites those who reply to pose for a photo session and a short interview in a hotel room – the participants are volunteers and knew that they would receive for no payment. The resulting discussions turn around the concept of beauty, the relationship between a man and his body, and the various constructions of masculinity. For the Czech version an interpreter was used for the ensuing interviews, but the artist was alone with the participants in the hotel room during the initial photo-sessions.
