Recently we could witness different attempts of leading cultural institutions in the Czech Republic to attract the attention of the broadest public.
At the end of February 2016 the American Alliance of Museums (AAM) published the results of a research they conducted, according to which the most serious problem for potential visitors is a striking lack of leisure time.
We spoke to a number of people working in museums and galleries, directors, curators and public relations specialists and asked them what they thought of the present situation and what should be done to improve the quality of communication with visitors.
