“I’m surprised how playful people are” my mom said when she saw a neighbor selling agricultural machines, horses, and eventually the entire farm just to be able to spend the whole day at the slot machine. Such “playfulness” is gradually emerging today in almost every area of education, work and leisure. For this tendency, the term gamification, which is predominantly designed from the perspective of service marketing, has come to life. The game is defined, among other things, as “the role of a voluntary control system in which opposing forces are restricted by procedures and rules to produce an imbalance.”
